Four Tips For Excellent Results From Your Free Signage Software Displays

By Todd Alan

Using digital signage to present information to your customers is a bit like using PowerPoint to present business concepts. Although digital signs and videos are far more complex, flexible and entertaining than most PowerPoint displays, there are a few rules that are good to follow with both types of media. With the accessibility of free signage software, businesses are incorporating instructional and informational video signs into a variety of customer service aspects. Here are a few suggestions to guarantee your message is clear and efficient.



Clutter is Bad



Speaking experts tell business scholars to keep presentation slides to the minimum necessary. Although you can have more moving parts and information in a video, the theory still holds. Adding elements because they're fun does not add extra value to the message. You want your digital sign to be unique, though not at the cost of the message.



Clarity is Key



Show your presentation to a few individuals who weren't involved in developing it. Do not tell them what the message is or what info you need consumers to take away. As an alternative ask them what they get from the video. If the data they obtain from the presentation is too far from your intended message, your communication is not clear enough.



Change is Crucial



Part of the reason digital signage is so effective is often because it changes. A poster or billboard is the same every time somebody sees it. If you show the same video or display for months, it becomes less engaging. People will begin to tune it out.



Customers want Value



For years, bank clocks and displays have provided some basic information to passersby. Likelihood is that you can name at least one bank that supplies the time. Others supply the temperature or a brief weather blurb on rolling text. That information has nothing to do with banking, but customers remember the bank due to it. Consider incorporating valuable info into your displays.



As with a business presentation, having the right information is useless if you do not create a straightforward message. Open source digital signage software makes it easy for anybody to make and control videos and displays. Remote access also implies you can change the message on a constant basis to maintain interest in your signage.

About the Author:

This writer is a technologist interested in open source digital signage software and has several successful deployments utilizing free digital signage software.