Thứ Ba, 17 tháng 5, 2011

Know About SEO

By Devin Roope


Search engine optimization is the process of ranking web sites according in a open search engine listing.

It is important to tailor your web site similar to some of your competition especially those that are among the first few pages of the search engine results page and make this as your top priority. To have a well organized company, you should have one particular goal in mind so that your development and marketing team can work together to help you achieve that goal. Developers must follow what the marketing team dictate for their web site's content to pass the certain criteria for search engine ranking.

Another thing to consider is the onsite and offsite search engine optimization which plays an important role in the field of SEO.

Onsite SEO includes all the factors mentioned above plus the web site's content and navigation. On the other hand, offsite are the links from other web sites directing to our site. It varies per search engine but there are a few who takes notes on the number of visits and clicks you had. You can have a more creative and distinct web site by installing a customized key word research, key phrase placement in your meta tags and content and also an application of special formatting like headers, bold and bullets.

Search engine optimization can either be done online or offline. Optimization is not merely focused online since you can also have great exposure without using the internet by submitting to directories, writing press release, submitting articles and posting several links to your site.

White hat SEO is one way of optimizing a web site wherein reasonable and ethical ways are practiced to give clients a high ranking in search engines.

Black hat SEO is the entire opposite of White hat SEO in which it makes use of unethical ways to get a better ranking.

Search engines will punish web sites using black hat techniques. Always remember to use only white hat SEO techniques.

Although Search Engine Optimization lets a web page rank high in organic search rankings, it is a wrong notion to say that it is used for advertisement. Although paid advertising is common in search engine optimization, it does not attract as much visitors than web sites who gain such ranking without paying too much. SEO service is created to rank websites according to the relevance of the searched phrase and website using specialized techniques. A lot can be saved from pay per click advertising if you can get internet users to visit your site for your content and not for your money.

Invest your time and effort in developing the content of your site since this is the main factor affecting its usefulness. An interesting and unique subject can generate more traffic to your web site. Keyword research initiates the SEO process to allow them to do their job of putting your site in the search results page. Post interesting articles and relevant information on your website.




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