Thứ Bảy, 20 tháng 8, 2011

A Simple Link Building Strategy To Get To The Top

By Phil Guye


One of the most important elements of SEO (search engine optimization) is link building. A good link building strategy will give lots of traffic to your website and will also improve your ranking in the various search engines. Whenever you get a link back to your website from another website, it sends the signal to the powerful search engines that your site has something worth linking to. For that reason, they move your site a bit higher up in their listings. Therefore, the reasoning would be that the more such links you can get, the closer to the top of the heap you can get. And getting into the 1st few results will give you a huge increase of visitors coming in after doing a search.

There are numerous ways to obtain backlinks, but there is one particular thing you should do to increase your chances. You have to make sure that your website offers useful and relevant content according to the keywords you are wanting to position for. If you can show that you've got really good content, other websites will be more inclined to link to you, and you might not even have to request they do so.

You also need to understand that not all links are created equally. The text utilized to label your website on somebody else's website makes a big difference. For example if the link individuals click on to go to your site (from another site) says "www.yourdomainname.com" it will count for something, but as much as if the text were something like "best product". Thus, one part of your link building strategy should include a suggested means of linking back to you, and that way should include the keywords you want to get ranking for.

Don't forget to link to sites yourself. This is good karma. After all, you can't really anticipate websites to link back to you if you are not linking to any yourself. Having outbound links makes your website more complete for visitors, but it also raises the odds that other websites will provide you with backlinks.

If you want, you can consider trying a link building service, but be sure you research any company you're considering before doing business with them. The reason behind this is that some backlinking services are flagged by the search engines, and ultizing their services can actually cause you to go lower in the rankings. Other than that, if you can get a dependable service, they could be such a time saver and improve your rankings as well.

A few site owners want to make direct contact with some other website owners as part of their link building strategy. However, this is frowned upon by some, but it surely can work. Whatever you do, don't use a form letter that sounds common. Be yourself, be polite and be professional; making sure to personalize the message. With luck, you will get lots of backlinks.




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