Chủ Nhật, 27 tháng 11, 2011

Playtika's youthful founders triumph bulky via gambling company acquisition

By Bjorn Bjornsen


The collection of Israelis investing in on-line betting and gaming, and gaining some money, is progressing, pursuing in the footpath of Teddy Sagi, Noam Lanir Guy Ben-Artzi and the Shaked brothers.

Hottest sale of 51% of social online games development company Playtika Ltd. at a business value of $80-90 million by American resorts and casino network Harrah's, a part of Caesar's Entertainment Corporation, is staggering by essentially every appraise. It's the largest purchase of an Israeli virtual gaming firm, as well as the the first case that a gigantic American betting enterprise has stake tens of millions of dollars on an Israeli online gaming startup that has not actually proven its benefit.

Furthermore, the triumphers in the Playtika deal are its founders - younger gentlemen, the breed of certainly one of whom is the well known. Uri Shahak is the son of ex IDF chief of staff Lt.-Gen. Amnon Lipkin-Shahak.

Uri Shahak co-founded Playtika together with Robert Antokol, whom prior to that established Cmate SA, that he sold to Oberon Media Inc. 6 (six) years prior to. Shahak in the past worked as chief games manager at 888 Holding plc (LSE:888). Antokol is Playteka Chief Executive Officer and Shahak is its Chief Operating Officer. Shahak brought to Playtika several financiers from the internet gaming industry, such as former 888 Chief executive Gigi Levy and 888 sponsor Ofer Lezovsky, together with previous Empire Online VP Marketing Avner Yasur, along with properties developer Igal Ahouvi, Yariv Gilat, Dafna Weiss, and Domaine du Castel winery founder Eli Ben-Zaken.

Playtika markedly received investment of about $1 million, and Uri Shahak will evidently make a few million US dollars on the company's sale.

An additional motive that tends to make Playtika's sale strange is the company's commercial achievements. The company was established just one year ago, and commenced advertising its games six (6) months further on. Specialists informed that the company's month-to-month earnings are nearly $100,000, or $1.2M per annum, and it has no a positive cash flow right from procedures.

However, Playtika did not spend money on advertising or web marketing, however considering the fact that its current owner has unlimited financial abilities, and given that comparable software system providers in many cases flourish pretty in a timely fashion, Playtika has real possibilities of coming up with cashflow fairly quickly, that long as the increase in its online business persists swiftly.

Playtika does not refer to itself an gambling firm, but yet an web-based games company that produces games for play on social websites, similar to Facebook.com and its Russian competitor Vkontakte. The enterprise has grown extremely fast as a consequence of the progressing worldwide recognition of Facebook.




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