Chủ Nhật, 3 tháng 7, 2011

Custom Phone Apps: Can Your Business Benefit From Them?

By Michael T. Glaspie


Custom phone apps are just the latest high-tech tool now available to businesses of all sizes. This is cutting edge stuff for businesses seeking a competitive edge.

Big companies were the first to develop their own applications, largely because custom smart phone applications were too expensive for many smaller businesses to afford. Thanks to a new influx of businesses now creating custom apps, the cost of this marketing tool has dropped in the last couple of years, making it more within the reach of small businesses.

Using such apps is a terrific means to get ahead of the competition, particularly in tough economic times when grabbing customers is so important. Your customers are careful about where they spend their hard-earned money, so anything you can do to keep your business in their radar can only help. If you can achieve that with a cool little custom app, then do it.

Small business owners may balk at the price of developing a custom application. It can get pricey, depending upon the type of app you want for your business. You should remember, though, apps tend to give businesses a big bang for their buck and the vendor you work with should be able to develope an app that's both cost effective and beneficial to your business.

This is not only a new technology, it's a new marketing tool. Just a few years ago, very few people owned a smart phone and no one knew what the heck an app was and what it was used for. Now, billions of dollars are being generated and the market is expected to grow over the next few years. Currently, more people own ordinary cell phones rather than smart phones, but that is a trend that is expected to slowly shift.

Custom phone apps can either entertain your customers and contain an embedded ad, or you can create an app that is useful. Your app developer will help you to choose what is best for your business based on your needs and budget.




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